shapeless'

Patrick Donaldson Portrait

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welcome

I'm Patrick Arthur Donaldson

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studio

shapeless' design studio is a multidisciplinary agency that offers creative solutions to challenging problems.

Aimed at creating engaging experiences and brands, the goal is to deliver high quality works to businesses around the world from our offices based in Lausanne, Switzerland. At the intersection of design, art and technology, shapeless' is passionate about moving the status quo, and intriguing the world with unexpected results.

services

Branding

Naming. Brand messaging. Brand development. Art direction. Brand style guides. Graphic design. Stationary. Motion design.

Emerging Technologies

Virtual reality. Augmented reality. Mixed reality. Artificial intelligence.

UI/UX

Interface design. Experience design. Customer experience. Interaction design. Website design. App design.

behind shapeless'

After finishing his secondary education with a specialisation in physics and chemistry, Patrick decided to go down a completely different path. He went on to study graphic design at the University of Art and Design in Geneva. First completing a Bachelor’s in Visual Communication, he then carried on with a Master’s in Media Design to further push his knowledge of interactive design with new technologies.

Patrick is now pursuing the creation of tools that help designers with computers or AI. A research project that gathered interest and got him invited to speak at TedxGeneva.

Fascinated by sciences, he will always seek to infuse such interests into his various projects. Self-taught in programming, he is always looking to develop his own tools for creative purposes. As well as being pro-efficient in tools such as the Adobe Suite, the whole generative design approach has allowed him to stand out in his field and view things differently. Working at the intersection of science, programming, and design, his dream is to develop projects that have the potential of positively impacting people in the field of education and/or entertainment.

awards

2021

Prize Atelier Grand Nord XR

SODEC, FOCAL

2020

Writing & Development Grant

SRG SSR, SODEC, FOCAL

2017

Prize of Excellence in Visual Communication & Media Design

Hans Wilsdorf Foundation

2017

Prize of Excellence in Design

Haute École Spécialisée de Suisse Occidentale (HES-SO)

2017

Best Student Contribution

Gamification & Serious Game Symposium (GSGS)

exhibitions

2020

Digital Lyric

Lyrical Valley

2019

Infinity Room 2

ArtLab | École Polytechnique Fédérale de Lausanne

2018

Ilex generative mapping

Lancy en Lumières

2018

VR Market

World VR Forum 2018

2018

Les Subsistances

Mirage Festival 6th Edition

2017

Fulldome Experience

Geneva International Film Festival (GIFF)

2017

FNC Explore

Festival du Nouveau Cinéma (FNC) de Montréal

2017

Fantoche

Baden 15th International Animation Film Festival

2017

Ghost House VR

Neuchâtel International Fantastic Film Festival (NIFFF)

2017

Talk and Demonstration

Gamification & Serious Game Symposium (GSGS)

2017

Beyond Cinema: The Swiss Digital Showcase

NEXT Pavilion at the Festival de Cannes

2017

Salone Ludico

Salone Internazionale del Mobile di Milano

2017

Ximoan

Cinando Join & Connect

2017

Working promesse – les mutations du travail

10e Biennale Internationale Design Saint-Étienne

2016

Generative Mapping Architecture

Geneva Mapping Festival

2016

Digital Out Of Competition

Geneva Film Festival Tous Écrans (FTE)

2016

Grafik16 Demonstration

Grafik Schweiz

2015

HEAD Showcase

Geneva Lift Global Conference

talks

2018

Evolution-Assisted Design: I am God, and so are you

TEDxGeneva

2017

Serious Games: Massive, a game of four forces

GSGS17, Neuchâtel International Fantastic Film Festival (NIFFF)

press

2017

Design Assisté par Évolution

Magazine étapes: n° 240

2017

Le design génétiquement modifié selon Patrick Donaldson

Laurent Catala / Makery.fr

2017

Patrick Donaldson et Yoann Douillet présentent “Ximoan” au FNC Explore de Montréal

Oriane Morriet / Lien Multimédia

juries

2018

ArtTech jury member

ArtTech Forum

studies

2017

Master’s degree in media design

University of Art and Design in Geneva (HEAD)

2014

Bachelor’s Degree in Visual Communication

University of Art and Design in Geneva (HEAD)

2011

Preparatory Degree in Visual Communication

Geneva School of Applied Arts (CFPAA)

2010

Secondary Education with a Specialisation in Science