eM+
A laboratory for new research in museum experiences
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Details
Client
EPFL
Industry
Academic
Year
2019
Services
Branding
Graphic Design
UI/UX
Wayfinding
The EPFL is home to a long list of laboratories that are all pioneers in their respective fields. eM+ is a research laboratory at the intersection of emergent technologies, visual analytics and cultural data. Boasting eight powerful visualisation systems that provide unique experiences, eM+ is a place to explore new ways of communicating content in museums. At the opening of the lab, it was necessary to come up with a modern and solid logotype for use on various support types like screen and paper. With thorough research into the process of the lab and the history of museums, we developped a strong visual identity.
The top-level process at the heart of eM+ projects is the accumulation of data through time. Like the steps in scanning and storing, the idea behind the logotype is to represent this method visually. Here it is achieved through the increasing font-weight on an axis.