Muse
The voice of the visitor
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Details
Client
Muse Ltd.
Industry
GLAM
Year
2020
Services
UI/UX
shit
Context
Museums today have hit a sticking point: The experiences offered to the visitors do not return any feedback of any kind to the people curating them. The communication goes one way only. This, of course, creates issues where the teams spending time building their ideas for the general public may be completely off what the final user is actually looking for in terms of content and exploration.
To solve this issue, the incredible team of "muses" lead by Prof. Sarah Kenderdine & Prof. Anita Kocsis have a solution to offer. muse is a service that allows museums to hear the voice of the visitor in real-time to gauge the success of an exhibition or experience.
In three simple steps, muse allows you to:
create interactive surveys
collect the feedback of visitors in terms of demographics, emotions, photos, videos and more
visualise the collected information in a clear and well-designed user interface that reveals where museums may be doing something wrong
In this context, here is the work done for the web platform:
Website
