Nu Glass

Better wireless technology

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Details

Client

Nu Glass Ltd.

Industry

Technology

Year

2021

Services

Branding

UI/UX

Development

When inside a building or vehicle, the overall structure acts as a Faraday cage that prevents most wavelengths from entering. This in turn causes many drops in wireless connectivity forcing companies to invest in wireless repeaters to insure that people can stay connected. Nu Glass came up with a powerful yet simple solution to remove the need for repeaters, improve indoor wireless connectivity, and thus reduce costs for large companies. From our work with Nu Glass came a solid visual universe that carries the idea of professionalism well, without delving into too much complexity. Simple, like the technology itself.

The Greek letter ν (pronounced "nu") is most often used to represent the frequency variable in calculations. Mirrored and flipped over, it then creates a visual wavelength pattern. The name "Nu Glass" has a wordplay on the word "new", to bring forth the innovative side of the technology.