Nu Glass
Better wireless technology
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Details
Client
Nu Glass Ltd.
Industry
Technology
Year
2021
Services
Branding
UI/UX
Development
When inside a building or vehicle, the overall structure acts as a Faraday cage that prevents most wavelengths from entering. This in turn causes many drops in wireless connectivity forcing companies to invest in wireless repeaters to insure that people can stay connected. Nu Glass came up with a powerful yet simple solution to remove the need for repeaters, improve indoor wireless connectivity, and thus reduce costs for large companies. From our work with Nu Glass came a solid visual universe that carries the idea of professionalism well, without delving into too much complexity. Simple, like the technology itself.
The Greek letter ν (pronounced "nu") is most often used to represent the frequency variable in calculations. Mirrored and flipped over, it then creates a visual wavelength pattern. The name "Nu Glass" has a wordplay on the word "new", to bring forth the innovative side of the technology.