Tune Insight
Orchestrating Sensitive Data Collaborations
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Details
Client
Tune Insight Ltd.
Industry
Technology
Year
2020
Services
Branding
UI/UX
Development
As data becomes the driving force for organisations to make better decisions, we must come up with a safe, scalable, and powerful solution to handle data collaborations. Tune Insight is this solution. The company offers to orchestrate secure sensitive data collaborations in order to extract collective insights. This means each participating organisation, whilst keeping full control of their own data, receive intelligence from the combination of all connected data. This in turn allows organisations to make better decisions, together. Through our work with Tune Insight, we developed a strong visual anchor that conveys the story behind the technology.
Like a tuning fork, Tune Insight first synchronizes the connected organisations in order to then extract the collective insight. Therefore, the inspiration for the company logotype was clear and allows for a wide range of animation possibilities and applications on various supports.
The Tune Insight application is a carefully designed experience and interface that allows each organisation to query the collective data in different ways depending on their needs. Based on a modular node-graph system, users can easily iterate through ideas, share them with the private team, export generated machine learning models that can then help the organisations in unique ways.
